Soccer Extreme : IMAGES of a bulging BECKS in his Armani kecks have left men feeling inadequate since the famous ads began nearly two years ago.The LA Galaxy and England midfield star fills his tighty-whities mightily, leaving us mere mortals struggling to compete.
And Armani pants have flown off shelves thanks, in no small measure, to the Becks Factor.
So now Goldenballs is launching his OWN range of men's undercrackers and is sure to trigger another round of male envy.
His deal with Italian fashion house Armani ends in January and Real Madrid winker CRISTIANO RONALDO, who loves parading in ultra-tight shorts, is expected to take over David's gig in the New Year.
Becks' briefs will then hit shops later in 2010.
A source says: "David enjoyed modelling for Armani immensely. It has been a highly rewarding time. But now he wants to branch out on his own.
"The pants he modelled became a runaway success.
"Turnover for Armani men's kecks more than TREBLED, from about £10million a year to £32million, and now David wants to cash in on the effect he has had.
"His range will be one of high-quality, desirable items, although it's unlikely most people will look as good as David in them."
Ex-Manchester United ace Becks struck a deal said to be worth £10million when he teamed up with Armani in December 2007.
But it was his ad campaign for the firm's 2008 range which sent blokes' egos crashing and women's pulses soaring.
He was pictured wearing Persil-white briefs on Santa Monica beach in California.
And San Francisco was brought to a standstill when a five-storey advert was draped over the city's famous Macy's department store.
Becks faced accusations that computer trickery had been employed to bolster his midfield - but that has always been denied.
Becks has a smart business brain and also holds multi-million-pound ad deals with mobile phone firm Motorola and sportswear giant Adidas.
His wife VICTORIA also has her own range of fragrances.
And now David will be calling on her fashion sense to advise his latest venture.
The source adds: "Victoria has made a huge success of her VB label and David's been listening to her advice very carefully regarding his new range.
"The pair are convinced he will have a huge hit on his hands."
I'm sure Becks' kecks will be aBIG hit - but let's not forget that size isn't everything. (kickette)